PRIVACY POLICY
ADELAIDE LONDON
LONDON · SINCE 1994
Last updated: July 2026
This Privacy Policy describes how Adelaide London — referred to below as "we", "us" or the "Website" — collects, uses and discloses personal data when you visit our website, use our services or make a purchase on https://adelaide-london.uk — the "Website" — or otherwise communicate with us, together the "Services".
For the purposes of this Privacy Policy, the terms "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor or any other individual whose personal data we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on the Website, update the "last updated" date and take any further steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL DATA
In order to provide the Services, we collect personal data about you from various sources, as described below. The data we collect and use depends on how you interact with us.
In addition to the specific purposes described below, we may use the data collected about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of use, and protect or defend the Services, our rights and the rights of our users or others.
WHAT PERSONAL DATA WE COLLECT
The types of personal data we receive depend on how you interact with our website and use our Services. When we use the term "personal data", we mean information that identifies, relates to, describes or can be associated with you. The sections below describe the categories and specific types of personal data we collect.
Information we collect directly from you
The information you provide to us directly through our Services may include:
Contact details, including name, address, phone number and email address.
Order details, including name, billing address, delivery address, payment confirmation, email address and phone number.
Account information, including name, email address, phone number, username, password and security questions.
Customer support information, including the information you include in communications with us, for example when you send us a message through the Services.
Some features of the Services may require you to provide us with certain information directly. You may choose not to provide this information; however, this may mean you are unable to use or access certain features.
Information we collect through your use
We may also automatically collect certain information about your interaction with the Services, known as "Usage Data". For this purpose, we may use cookies, pixels and similar technologies, together "Cookies". Usage Data may include information about how you access and use our website and account, including device information, browser information, network information, IP address and other information relating to your interaction with the Services.
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who may collect information on our behalf, including:
Companies that support our website and Services, such as Shopify.
Our payment service provider, which collects payment information, such as bank account details, credit or debit card details and billing address, to process your payment, fulfil your orders and provide you with the products or services you requested.
Advertising platforms and web analytics providers that allow us to create advertising for our website and analyse traffic, including CAVALEIRUS LLC, which manages our advertising and digital marketing activities.
DATA PROCESSING AND ADVERTISING SERVICES
Data processing and advertising services are managed by CAVALEIRUS LLC. CAVALEIRUS LLC is responsible for managing website operations, digital marketing and advertising activities. When you interact with our Services, some of your personal data may be shared with CAVALEIRUS LLC solely for the purposes described above, in accordance with applicable data protection laws.
HOW WE USE YOUR PERSONAL DATA
Providing, personalising and improving the Services, including processing your orders.
Marketing and advertising, managed by CAVALEIRUS LLC, to send you marketing communications by email, SMS, direct mail and other channels.
Security and fraud prevention, including authenticating you and protecting the Services.
Communicating with you and providing efficient customer support.
COOKIES
Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with running our shop on Shopify can be found at https://www.shopify.com/legal/cookies. As we serve customers in the United Kingdom, our Shopify cookie banner is automatically configured to request your consent in line with UK data protection law before any non-essential cookies are set. We use cookies to manage and improve our website, provide you with a personalised experience on our website, and deliver advertising for our Services or on other websites.
Most browsers accept cookies automatically by default. However, you can set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may affect your user experience and may cause the Services, including certain features, not to function properly.
HOW WE DISCLOSE PERSONAL DATA
In certain circumstances, we may share your personal data with third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
To vendors or other third parties who provide services on our behalf, for example IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and delivery.
To CAVALEIRUS LLC for managing website operations, digital marketing and advertising activities.
To business and marketing partners, in order to provide you with services and display advertising to you.
Where you instruct, request or otherwise consent to us sharing certain information with third parties.
To our affiliates or within our corporate group in connection with a corporate transaction, such as a merger, sale of assets, financing or acquisition.
In accordance with applicable legal obligations, or to respond to subpoenas, search warrants and other lawful requests from public authorities.
YOUR RIGHTS
Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.
Right of access: the right to request access to the personal data we hold about you, including details of how we use and share your data.
Right to erasure: the right to request the deletion of the personal data we hold about you.
Right to rectification: the right to request correction of inaccurate personal data we hold about you.
Right to data portability: the right to receive a copy of your personal data.
Right to withdraw consent: where we rely on consent to process your personal data, the right to withdraw that consent.
Right to object: the right to object to the processing of your personal data.
Right to restrict processing: the right to request restriction of processing.
Right to lodge a complaint with a supervisory authority: the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or the relevant supervisory authority in your country.
You can exercise these rights by contacting us using the details provided below.
SECURITY AND RETENTION OF INFORMATION
Please note that no security measure or transmission of data over the internet is completely secure. As such, we cannot guarantee security. We are not liable for the disclosure of information due to transmission errors, unauthorised access by third parties, or other causes beyond our reasonable control.
We retain your personal data for as long as necessary to provide you with our Services, and beyond that where necessary to comply with our legal obligations, resolve disputes and enforce our policies.
CHILDREN'S PRIVACY
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or legal guardian of a minor who has provided us with their personal data, you may contact us using the details provided below to request its deletion.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on the Website, update the "last updated" date and take any further steps required by applicable law.
CONTACT
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, please write to us or contact us through the following channels:
Website: https://adelaide-london.uk
Email: info@adelaide-london.uk
Shop: Adelaide London
Operated by: CAVALEIRUS LLC
© 2026 adelaide-london.uk — Operated by CAVALEIRUS LLC
Contact: info@adelaide-london.uk